Digital Content Writer

Alfred, NY
Full Time
Marketing and Communications
Mid Level
The digital content specialist and writer will serve as digital content producer, particularly for the website and social media channels, to support strategic initiatives of the Communications and Marketing Office. The specialist will facilitate the curation, creation, and collection of new and existing content for distribution across university digital platforms. This person is responsible for developing compelling written web and social media content to enhance the reputation and visibility of the University, driving engagement, and ultimately enrollment, among target audiences.

The specialist will work closely with the Vice President for Marketing and Communications to define and evolve social media strategies for the University, and partner with others in the Marketing and Communications Office to develop and execute content and communication initiatives to support our overall institutional content strategy. This person will effectively navigate various emerging content creation techniques including, but not limited to: conceptualizing, writing, editing and collaborating with others across the University campus.

Salary: $42,000-$45,000, 35 Hours Per Week

Requirements:
  • Formal Education: Bachelor's degree
  • Experience: Minimum 3-4 years' experience executing related digital writing and marketing tactics
  • Additional Knowledge/Skills:
    • Knowledge of multi-channel marketing; writing for the web; social media; and brand management
    • Effective interpersonal skills and computer proficiency and positive work ethic are essential
    • Excellent writing, editing, proofreading and analytical skills
    • Experience creating content in a variety of formats strongly preferred
    • Google AdWords, Google Analytics and/or SEO knowledge and experience
    • Position involves some travel, evening, and weekend work
Responsibilities:
  • Conceptualize, develop, and produce audience-focused content for the Alfred University website that drives prospective students and other audience engagement
  • Edit and repurpose existing content for improved user consumption and content optimization by search engines
  • Craft sharable content that supports and reflects a site-wide SEO strategy
  • Develop innovative strategies that leverage the power of the Alfred University web sites, social media channels, email, video and other marketing and communication tools to enhance the Alfred University mission and strategic goals
  • Serve as an integral part of a marketing and communications team that works to fulfill high-level university goals and initiatives including marketing strategy, communications, enrollment, alumni and community engagement, development communications and marketing, and student, faculty, and staff communications
  • Proofread and edit content developed through other internal/external channels
  • Review web content on an ongoing basis to ensure relevancy and "freshness" and reach out to content owners when replacement content is needed
  • Utilize tools such as Google Analytics, Google Trends and Google AdWords Keyword Planner to identify SEO opportunities, keyword planning, traffic analysis, and content analysis
  • Monitor Alfred University's profiles on college search sites
  • Lead digital community-building
  • Create and post content in social media communities
  • Monitor and respond as appropriate on social media channels to foster engagement
  • Must stay abreast of trends in higher education marketing and communication and advances in technology
  • Partner with University peers to ensure regular improvements and updates to the external website
  • Act as the point person and provide support, training, and continued education to Alfred University social media content managers
  • Ensure performance of content is regularly compiled and analyzed to make data-informed decisions on content strategy
  • Help supervise a team of students to assist with social media communications
  • Adhere to the University visual identity standards and Web Standards
  • Meet relevant legal requirements such as accessibility standards, freedom of information and privacy
  • Perform other responsibilities as assigned, participate in safety training, and comply with all University policies, safety rules, regulations, and protocols
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Alfred University actively subscribes to a policy of equal employment opportunity, and will not discriminate against any employee, student or applicant because of race, age, sex, color, sexual orientation, gender identification or expression, physical or mental disability, religion, ancestry or national origin, marital status, genetic information, military or veteran status, domestic violence victim status, criminal conviction status, political affiliation or any other characteristic protected by applicable law. Protected veterans, minorities and women are encouraged to apply.

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